Whether you have a team of 1, 10 or 100 people, you need to harness the power of brand ambassadors for your business. What is a Brand Ambassador? They can be your paid or unpaid salesperson, always expressing your value in the marketplace and building a reputation in your absence. When most people think of a brand ambassador, they think of a promotional model or host handing out flyers and giveaways at expos and large events, but it’s much more than that.
Chances are you already have a team of brand ambassadors among your customers, past customers, prospects, partners, and fans. All you need to do now is invite (or recruit) them to help build awareness, experience and engagement on a larger scale. Statistics show that people are more likely to buy when they are persuaded by someone else’s opinion. How do I get started?
1) Integration of brand education
Typically, most of the training an employee or partner receives occurs early in the hiring process. As a brand evolves, everything falls apart without periodic updates and training. You rely on your team to maintain your brand’s look, feel and personality. By incorporating regular “training sessions,” your team can feel a part of your brand’s success and become successful brand ambassadors. It can also identify when your values don’t align with the values of certain team members (a huge barrier to brand growth).
2) Engaging clients as part of the team
Happy customers make the best brand ambassadors and are easy to enlist. You can start by collecting testimonials and then staying in touch with them. When you make changes and achievements in your business, be sure to let them know and let them know. Another way to engage customers as brand ambassadors is to develop ‘review teams’ (small groups that review new programs and services). Since they have used your services in the past and are on the receiving end, they can tell you what may and may not be appealing to others like them. Florya escort
How you reward your employees versus unpaid salespeople is a matter of personal preference (and budget), and in some cases there are laws, so be careful. For employees, this can include simple perks such as commissions, recognitions, awards, gifts, vacations, and promotions.
For unpaid salespeople, you may need to get a little more creative. In most cases, clients look for one of four things:
c) special treatment
Apply one of these perks to your ambassador invite and you’re ready to go.
What does that mean? Basically, that means you get us…you get our values, our promises, our personality. We hope that you will be our eyes and ears when introducing new products and services, and we promise to reward you in the most beneficial way. Our requirements will change, but our message will remain the same, and we need your help to keep an eye on the market.
It will look like this:
From time to time we will send you descriptions of new products or services we offer. We’d love for you to review it and make sure it doesn’t add value, is inappropriately priced, or is too vague. This helps us to be the best at what we do and we know you will see elements of what we can see because we are very close to the project. In return, we want to reward you with cash, discounts, a fun day at the spa, or exposure for your business. You decide. We value your opinion and time, so we’ll leave it up to you.